Determining the Number of Dimensions Underlying Customer-choices with a Competitive Neural Network
نویسندگان
چکیده
More and more data about consumer-behaviour is becoming available through the use of database systems and electronic-banking systems. In this paper we describe a NN-based technique to extract some useful information from a database holding data about customers of an insurance-company. Using this NN, we try to learn more about the needs and wishes that lead consumers towards speciic behaviour, so that better service can be provided in the future. We formulate a more formal version of this problem, describe the NN used, and show results on artiicial and real data.
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تاریخ انتشار 2007